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Science of a Profitable Practice
The Science of a Profitable Practice is your go-to show to help you read your clients’ cues, so you can create programs, services, and memberships they’re excited to join. Hosted by Alyssa Bellisario, a digital product strategist and founder of Yes Lab, this podcast is where you’ll finally get clarity on why your clients hesitate, ghost, or pull back and what you can do about it.
Every episode blends practical, psychology-backed strategies with real-life lessons I’ve learned helping health and wellness businesses generate over half a million in sales. This podcast gets straight to what works, where practical tips meet real-world stories, and where you'll have the clarity and confidence to build a profitable practice.
Subscribe now and join a growing community of health and wellness professionals who are building practices that attract, serve, and keep the right clients.
Science of a Profitable Practice
#21: Turning Ideas into Action: The Psychology Behind Goal Setting with Debi Kinney
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Ever catch yourself endlessly planning that digital product without actually building it? You're not alone. In this candid conversation with goal coach Debi, we uncover why so many brilliant ideas never make it past the Google Doc stage—and exactly how to break that cycle.
Debi reveals the four psychological barriers keeping you stuck: fear of judgment, lack of clarity about your concept, knowledge gaps in implementation, and the perfectionism trap that tells you everything must be flawless before launch. She explains why "done is better than perfect" isn't just a cute saying but the fundamental mindset shift needed to actually complete your course, membership, or ebook.
The conversation takes a practical turn as Debi shares her SMARTER goals framework that builds on the traditional approach by adding Evaluation and Reward—critical components for maintaining momentum. Rather than setting goals and forgetting them, this system keeps priorities top of mind through daily, manageable actions. You'll learn her exact method for prioritizing tasks (hint: time-sensitive and money-making activities always come first) and how breaking massive projects into their smallest components transforms overwhelming ideas into doable steps.
Perhaps most refreshingly, Debi advocates for the "throw spaghetti at the wall" approach—especially for newer entrepreneurs still discovering what resonates with their audience. By putting ideas out in different formats and seeing what sticks, you gather invaluable market data while making actual progress instead of endless planning.
Ready to finally finish what you've started? Download Debi’s free Got Goals Workbook at hellocoaching.info and start taking those small, consistent steps that compound into completed projects and profit.
Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey.
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Learn how to apply the 6 psychological triggers of influence to attract the right clients into your business.
Ways to Work With Me
A done-with-you, high-touch service where we don’t just diagnose the problems, we help you rebuild your entire offer, positioning, customer journey, and sales funnel.
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