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Science of a Profitable Practice
The Science of a Profitable Practice is your go-to show to help you read your clients’ cues, so you can create programs, services, and memberships they’re excited to join. Hosted by Alyssa Bellisario, a digital product strategist and founder of Yes Lab, this podcast is where you’ll finally get clarity on why your clients hesitate, ghost, or pull back and what you can do about it.
Every episode blends practical, psychology-backed strategies with real-life lessons I’ve learned helping health and wellness businesses generate over half a million in sales. This podcast gets straight to what works, where practical tips meet real-world stories, and where you'll have the clarity and confidence to build a profitable practice.
Subscribe now and join a growing community of health and wellness professionals who are building practices that attract, serve, and keep the right clients.
Episodes
40 episodes
#40: Reflecting on Season 1 and What's Coming For Season 2
Season one of Brilliant Ideas concludes with a heartfelt reflection on the journey from podcast creation to the valuable lessons learned from diverse solopreneur guests. This episode shares behind-the-scenes insights about the messy reality of ...
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Season 1
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Episode 40
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11:04
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#39: Inside the Grant Writing Accelerator Course with Nicole Beatty: Why Students Keep Coming Back
Most online courses give students a quick win—and then get forgotten. Nicole Beatty’s Grant Writing Accelerator Course is different. It’s a program students keep coming back to, because it offers more than information. With templates, tools, an...
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Season 1
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Episode 39
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19:15
#38: Master Your Week with Kelly Leardon's Day-Batching System for Solopreneurs
Struggling to stay consistent and productive as a solopreneur? In this episode, Kelly Leardon shares her revolutionary approach to time management for entrepreneurs with ADHD or non-traditional thinking styles. She introduces a
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Season 1
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Episode 38
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35:05
#37: The Surprising Truth About Why Your Sales Page Isn’t Converting with Gina Whitehouse
Creating a successful digital product takes more than great content—it requires strategic copy that turns browsers into buyers. In this episode of Brilliant Ideas, Gina Whitehouse, conversion copywriter and host of the
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Season 1
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Episode 37
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30:45
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#36: How Samantha Brown Scaled Her Organizing Business into a Digital Product Empire
Ever wonder how entrepreneurs turn their skills into digital products that actually sell? In this episode, Samantha Brown shares her journey from professional organizer to founder of the Pro Organizers Academy, where she helps women buil...
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Season 1
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Episode 36
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26:04
#35: How to Escape the Superhero Mom Trap with Gillian Gabryluk
What if burnout isn’t about doing too much, but about doing too much of the wrong things?In this episode, I sit down with Gillian Gabryluk, health coach and founder of Sileo Coaching, to talk about what she calls a...
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Season 1
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Episode 35
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20:27
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#34: How to Use Vulnerability as a Branding Tool with Lisa Borin Miller
How can you share your personal story in your business without oversharing? In this powerful conversation, brand strategist Lisa Borin Miller, founder of Intentional Brand School, shares how to use vulnerability safely to...
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Season 1
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Episode 34
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33:11
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#33: Monica Tanner’s Secret to Strengthening Your Marriage While Growing Your Business
Ever felt pulled between your entrepreneurial ambitions and your marriage? That tension is exactly what we explore in this candid conversation with relationship coach Monica Tanner, who drops this game-changing perspective: "Your partner can be...
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Season 1
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Episode 33
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40:28
#32: How to Land Clients Quickly Using Lidia Axe’s TRUST Framework
Lidia Axe reveals that the key to landing coaching clients isn't endless social media posting, but leveraging your existing network through her TRUST framework. She shares her three-step process for turning warm leads into paying clients withou...
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Season 1
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Episode 32
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43:36
#31: How to Create a Million-Dollar Brand with Heather Schaefer
What if your brand isn't broken, it's just misunderstood? Heather Schaefer, the bold brand strategist, explains why most business owners are doing branding backwards and how to fix it.• Understanding the critical difference between bran...
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Season 1
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Episode 31
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34:24
#30: How to Find the Right Price for Your Digital Product Without Undervaluing Yourself
Ever find yourself stuck in pricing paralysis? You're not alone. In this candid, tough-love episode, I'm challenging the conventional wisdom around digital product pricing. While high-ticket offers have their place (particularly fo...
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Season 1
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Episode 30
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9:04
#29: Sales Funnels for Beginners: A Clear Path from Click to Customer
Sales funnels don't have to be complicated; they can be simple, guided paths that help people go from curiosity to purchase without feeling pushed. The key is creating a straightforward journey that builds relationships naturally, making the sa...
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Season 1
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Episode 29
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8:37
#28: A Beginner’s Guide to Website Analytics That Help Your Business Grow with Philippa Gamse
Navigating website analytics often feels like decoding a foreign language, full of charts, graphs, and numbers that seem important but leave most small business owners scratching their heads. What does all this data mean for your bo...
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Season 1
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Episode 28
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25:57
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#27: The Baby Biome First Foods Plan Course That’s Helping Parents Reverse Allergies with Kate Pope
Kate Pope is revolutionizing how parents think about introducing solid foods to their babies. As founder of Regenerative Cooking School and a Nutritional Therapy Practitioner, she's created the Baby Biome First Foods Plan—a program that's helpe...
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Season 1
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Episode 27
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24:15
#26: Break the Starving Artist Narrative Through Authentic Storytelling with Kendall Cherry
Kendall Cherry, ghostwriter for multi-million dollar startups, shares transformative insights on overcoming the fear of selling through authentic storytelling, addressing the guilt that keeps many entrepreneurs from effectively marketing their ...
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Season 1
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Episode 26
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32:02
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#25: How Renee Moten Built a 20,000+ Community Around Knee Pain Relief
Renee shares how she transformed her personal knee pain journey into a thriving business that helps thousands of women worldwide regain mobility and freedom from pain. She reveals the simple strategy that grew her email list to over 20,000 peop...
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Season 1
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Episode 25
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28:58
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#24: The Dark Side of Social Media: AI, Bots, and Shadow Banning with Tim O'Hearn
Tim takes us behind the social media curtain to reveal uncomfortable truths about what's really happening in our feeds. Having operated in the gray areas of Instagram growth, he shares startling insights: up to 40% of social media traffic might...
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Season 1
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Episode 24
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24:26
#23: Reframing Your Skills: How to Navigate Career Transitions with Confidence with Shannon Russell
Shannon Russell shares her journey from being a TV producer for 16 years at MTV, VH1, and TLC to becoming a career transition and business coach who helps women create their second act success. She discusses transferring skills from a tradition...
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Season 1
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Episode 23
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20:46
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#22: Turning Childhood Memories into a Powerful Personal Brand with Hersh Rephun
What if the key to building a powerful brand isn't found in fancy logos or clever taglines, but in truly knowing yourself? This thought-provoking conversation with branding expert Hersh Rephun challenges everything you thought you knew about pe...
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Season 1
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Episode 22
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33:56
#21: Turning Ideas into Action: The Psychology Behind Goal Setting with Debi Kinney
Ever catch yourself endlessly planning that digital product without actually building it? You're not alone. In this candid conversation with goal coach Debi, we uncover why so many brilliant ideas never make it past the Google Doc stage—and exa...
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Season 1
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Episode 21
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26:35
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#20: How to Share Your Story Without Oversharing – Greg Halpen’s 5-Step Framework
Have you ever felt pressured to hide your personality behind a professional facade in your business? What if the quirks, stories, and experiences you've been downplaying are actually your greatest assets?In this illuminating conversatio...
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Season 1
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Episode 20
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27:26
#19: Simplify Your Brand Message with Ruheene Jaura’s HeyLevi's AI Playbooks
With a 16-year career wrangling visual effects for Marvel blockbusters like The Avengers and Iron Man 2, plus launch campaigns for the Apple iPhone 5 and the Amazon Fire Phone, Ruheene's real superpower lies in bridging consumer stories with br...
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Season 1
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Episode 19
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18:07
#18: How Matt Diamante Turned His Biggest Setbacks into a Multi-Million Dollar Business
Matt Diamante, founder of HeyTony digital marketing agency, shares how he transformed business failures into a multi-million dollar success story by creating affordable digital products for small businesses. He reveals his philosophy of making ...
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Season 1
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Episode 18
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37:11
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#17: Reid Holmes on Appreciated Branding: How to Build Emotional Connections with Customers
Reid Holmes, author of "Appreciated Branding," reveals how to transform your brand from ignored to irreplaceable by focusing on emotional connections rather than traditional USPs (unique selling propositions).• Proving to customers that...
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Season 1
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Episode 17
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36:36
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#16: Brooke Greening on High-Ticket Sales: Mastering Conversations That Convert
Tired of potential clients disappearing after seemingly positive sales conversations? You're not alone. The sales process for digital products—especially high-ticket coaching programs—often feels like navigating a minefield of objections, hesit...
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Season 1
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Episode 16
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28:55
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